Privacy policy

Last Updated: November 10, 2026

Premier Auto Lounge ("Premier Auto Lounge," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit premierautolounge.com, browse vehicle inventory, submit inquiries, apply for financing, schedule appointments, purchase products, or otherwise interact with our business.

Our online store is powered by Shopify, and certain website features are operated through third-party service providers.

1. Information We Collect

Depending on how you interact with us, we may collect the following information:

Contact Information: Name, email address, phone number, mailing address, billing and shipping addresses, and communication preferences.

Vehicle and Transaction Information: Vehicle inquiries, purchase history, trade-in details, consignment and sourcing requests, vehicle preferences, and transaction documentation.

Financing Information: Financing applications may request identification, Social Security numbers, dates of birth, employment details, income, credit information, and other financial records. This information may be collected directly by authorized third-party providers.

Payment and Order Information: Purchase details, transaction records, payment status, and information necessary to process merchandise orders and vehicle deposits.

Website and Device Information: IP address, browser and device information, approximate location, website activity, referral sources, cookies, pixels, and similar technologies.

Communications and Appointments: Information submitted through contact forms, email, telephone, website chat, appointment bookings, and marketing subscriptions.

We may also receive information from authorized technology providers, financing partners, advertising platforms, and other sources as permitted by law.

2. How We Use Your Information

We may use personal information to:

  • Respond to vehicle inquiries, financing applications, consignment requests, and sourcing opportunities.

  • Process vehicle deposits, merchandise purchases, and other transactions.

  • Coordinate appointments, consultations, deliveries, and customer communications.

  • Manage customer accounts, orders, payments, and fulfillment.

  • Send transactional communications and permitted marketing messages.

  • Personalize website experiences and advertising.

  • Analyze website performance, customer engagement, and marketing effectiveness.

  • Detect fraud, maintain security, and comply with legal obligations.

  • Improve our products, services, and customer experience.

Where required by applicable law, we obtain consent for specific processing activities.

3. Shopify and E-Commerce Services

Our online store is powered by Shopify Inc.

Shopify provides technology supporting our website, shopping cart, checkout, customer accounts, payment integrations, order management, and related commerce services.

When you interact with our online store, Shopify and its service providers may collect and process personal information necessary to provide these services.

For additional information, please review the Shopify Consumer Privacy Policy at:

https://www.shopify.com/legal/privacy/consumers

4. Vehicle Reservations and Deposits

When you reserve a vehicle through our website, we may collect information necessary to identify the vehicle, process your deposit, administer the reservation, and maintain records of the transaction.

This may include your contact information, vehicle identification number (VIN), stock number, selected deposit amount, payment confirmation, reservation expiration date, refund status, and acknowledgment of the applicable Vehicle Deposit Agreement.

We may use this information to:

  • Confirm and administer your vehicle reservation.

  • Process payments and eligible refunds.

  • Communicate reservation deadlines and transaction updates.

  • Coordinate with our sales team regarding vehicle availability and purchase arrangements.

  • Maintain records of customer agreements and transactions.

  • Resolve payment disputes and comply with applicable legal obligations.

Reservation terms, including deposit amounts, hold periods, refund eligibility, and purchase conditions, are governed by our applicable Vehicle Deposit Agreement and Terms & Conditions.

5. DealerCenter, Financing, and Vehicle Transactions

Premier Auto Lounge uses third-party dealership technology providers, including DealerCenter, to support inventory management, customer inquiries, financing applications, and related dealership operations.

Certain services, including financing applications, may be embedded directly into our website while being operated or processed by third-party providers.

When submitting a financing application, you may be asked to provide sensitive personal and financial information, including identification details, Social Security number, employment information, income, and credit-related information.

This information may be collected and processed by DealerCenter, authorized lenders, and other financing providers. Premier Auto Lounge may also receive, access, use, or retain information necessary to assist with financing, vehicle purchases, and related transactions.

Information may be shared with authorized lenders, financial institutions, title and registration providers, transportation companies, and other parties necessary to complete a transaction.

Additional financial privacy notices, credit authorizations, and financing disclosures may apply.

6. Merchandise, Digital Products, and Fulfillment

When you purchase apparel, merchandise, accessories, or digital products through our online store, we collect information necessary to process your order, coordinate payment, arrange shipping or digital delivery, and provide customer support.

Orders may be fulfilled directly by Premier Auto Lounge or through authorized third-party fulfillment providers.

We may share necessary order and delivery information with payment processors, shipping carriers, fulfillment partners, and other service providers involved in completing your purchase.

7. Appointment Scheduling

Customers may schedule calls, consultations, and appointments through scheduling tools integrated into our website, including Calendly or other authorized scheduling providers.

We may collect your name, email address, phone number, appointment preferences, and information you voluntarily provide.

This information is used to coordinate appointments, send confirmations and reminders, prepare for consultations, and follow up on inquiries.

Scheduling providers may process information under their own privacy policies.

8. Cookies, Analytics, and Advertising

We use cookies, pixels, and similar technologies to operate our website, analyze visitor activity, improve customer experiences, and measure advertising performance.

Depending on our active integrations, these technologies may include:

  • Shopify Analytics and Shopify customer privacy technologies.

  • Google Analytics 4 and Google Ads.

  • Meta Pixel and Meta Conversions API.

  • Klaviyo email marketing, customer segmentation, and onsite tracking.

  • Other authorized analytics, advertising, and technology providers.

These services may collect information about website visits, product views, searches, shopping cart activity, purchases, and interactions with marketing communications.

We may use this information for website analytics, advertising attribution, personalized advertising, remarketing, customer segmentation, and email or SMS marketing.

Some providers may receive information through browser-based technologies or server-side integrations, subject to applicable privacy requirements.

You may manage available cookie preferences through our website's privacy controls or browser settings. Where required by applicable law, we obtain consent before activating non-essential tracking technologies.

9. How We Share Information

We may share personal information with authorized third parties when necessary to operate our business, provide services, or comply with applicable laws.

These parties may include:

  • Shopify and e-commerce technology providers.

  • DealerCenter and dealership management providers.

  • Financing partners, lenders, and financial institutions.

  • Payment processors.

  • Vehicle transportation, title, and registration providers.

  • Shipping and fulfillment partners.

  • Appointment scheduling and communication platforms.

  • Google, Meta, Klaviyo, and other marketing or analytics providers.

  • Customer relationship management and technology providers.

  • Professional advisers, regulators, and legal authorities when required.

We do not sell or rent customer contact lists to third-party data brokers.

However, certain advertising and analytics activities may qualify as the "sale" or "sharing" of personal information under applicable state privacy laws, even when no money is exchanged.

Where applicable, you may opt out of these activities through our website's privacy controls or by contacting us.

10. Email and SMS Communications

If you subscribe to marketing communications, we may send updates about vehicle inventory, promotions, events, merchandise, and other Premier Auto Lounge offerings.

You may unsubscribe from marketing emails using the unsubscribe link included in those messages.

If you separately opt in to promotional SMS communications, message frequency may vary and message and data rates may apply.

You may opt out by replying STOP or request assistance by replying HELP, where supported.

Consent to receive promotional text messages is not a condition of purchase.

We do not share mobile phone numbers or SMS consent information with third parties or affiliates for their independent marketing purposes. Information may be shared with service providers supporting our messaging services.

Transactional communications may continue as permitted by law.

11. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Payment and financing information may be processed through secure third-party platforms.

No electronic transmission or storage system can be guaranteed completely secure.

12. Data Retention

We retain personal information for as long as reasonably necessary to provide requested services, maintain transaction records, comply with legal requirements, resolve disputes, and enforce agreements.

Retention periods vary depending on the type of information and applicable legal obligations.

13. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to personal information.

  • Request correction of inaccurate information.

  • Request deletion of eligible information.

  • Obtain a copy of certain personal information.

  • Opt out of certain targeted advertising or data-sharing activities.

  • Withdraw consent where applicable.

  • Appeal certain privacy-related decisions where required by law.

These rights may be subject to legal exceptions, including dealership, financing, and transaction recordkeeping requirements.

To submit a privacy request, contact us at info@premierautolounge.com. We may verify your identity before processing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. State Privacy Disclosures

Residents of California and certain other U.S. states may have additional privacy rights under applicable law.

The categories of information we may collect include identifiers, commercial information, internet activity, approximate geolocation information, professional information, and sensitive information necessary for authorized financing or vehicle transactions.

We may disclose these categories to the service providers and other recipients described in this policy.

We do not knowingly sell or share the personal information of individuals under 16 for cross-context behavioral advertising.

Where required, we recognize qualifying opt-out preference signals and provide applicable privacy choices.

15. Third-Party Websites and Services

Our website may include links to or integrations with third-party financing platforms, scheduling services, social media platforms, and external applications.

These services may operate under their own privacy policies and terms.

We encourage you to review their privacy practices before submitting information.

16. Children's Privacy

Our website and services are not directed toward children under 16.

We do not knowingly collect personal information from children under 16. If we become aware of unauthorized collection, we will take reasonable steps to delete the information, subject to applicable law.

17. International Visitors

Premier Auto Lounge operates in the United States.

If you access our website from another country, your information may be transferred to, stored, or processed in the United States or other locations where our service providers operate.

18. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business, services, technology, or legal requirements.

Updates will be posted on this page with a revised "Last Updated" date. Where required, we will provide additional notice or obtain consent.

19. Contact Us

Premier Auto Lounge

7910 Park Blvd
Pinellas Park, FL 33781
United States

Website: https://premierautolounge.com

Phone: 561-926-3788

Email: info@premierautolounge.com

You may also contact us through our website's contact form.